“Forevermore” / “Aim In Life” (London LON 14) October 1982
THE BLUEBELLS: ‘Forevermore’ (London) Housed in a cover showing the frozen cut out image of the star of the film Kes that may have also been the source for the cover of ‘Oi! The Album’, the Bluebells‘ debut to the world comes over as sounding tweely over produced with every jangling, string driven, good time, fresh faced pop cliche glued end to end, trailing along behind it.
It’s desperately and slavishly trying to prove itself to the point where the sturdy cuteness becomes embarrassingly mundane. Popheads, and I use the term ‘heads’ as in hippies, will undoubtedly be blurting out inconsequential theories over the Bluebs’ worth from now on and put down my dismissal of this record as being ‘severe narrowmindedness’. It’s a disease that as far as this is concerned I am proud to be afflicted with. (Sounds, 16/10/82)
THE BLUEBELLS: Forevermore (London) Rather timid first outing from a refreshingly likeable new group, not helped by a production that seems content to root them somewhere in the Swinging Sixties.
Elvis Costello’s handling of the B-side, “Aim In Life”, is a better example of what they can do. He just leaves the song to do the work. Anyway, at the time of writing you can’t buy this record because of a court case being fought over their right to use the name Bluebells. So that solves that problem. (Smash Hits)
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