“Love My Way” / “Aeroplane” (CBS A2549) July 1982

The Psychedelic Furs | Love My Way | (CBS) 1982 | Bebe’s old flame Todd Rundgren, who gets his name brutally cut-up on the sleeve here, helps even more unfashionable than himself, The Cars and Iggy pop put together, P. Furs with their comeback.

Ye gods, the band of la Buell’s new boy Butler creates ‘Ashes To Ashes’ replica in authentic world of weary Bowie mold.

Todd is no Trevor Horn, but he used to be . . . (Sounds, 10/07/82)

The Psychedelic Furs | Love My Way | (CBS) 1982

This should have appeared earlier in this column. Butler’s smug malaise gets a delightfully bloated production from Todd Rundgren (for it is he) and the whole show is deliciously sub-Bowie, delightfully teenage world-weary.

The key to loving the Furs is to laugh at them. After all, if they hadn’t gone to America, they might have become Bauhaus. OK, that’s not funny. Nor are the Furs really. (Record Mirror, 10/07/82)

In which the Furs lose a few members, gain Todd Rundgren as a producer, adopt artwork that slyly drops the ‘Psychedelic’ out of their name, and get a review off the only NME writer to take them seriously. (Which is to say, the only one not to take them too seriously, or at least not in the wrong respects. Or something.) 

They make their best single to date – cynical chorus of “big deal” at this point – via a very different and saxophoneless sound. Singer Butler coaxes out a trance-like tune with a soothing croon, peppered-up by a frankly catchy backing that nobody could find oppressive or pretentious or anything like that. Really! Somebody please listen. (NME, 17/07/82)